Glass Opticians ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, [www.glassopticians.com] (the “Site”).

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Glass Opticians engages in the provision of all types of eye care, including sight testing, the supply and monitoring of spectacles and/or contact lenses. The General Data Protection Regulation (GDPR) requires all organisations that process personal data have a lawful basis for doing so. In order to carry out our work we are obliged to hold personal data relating to our patients, both for private and NHS work.  At all times this information is stored sensitively, both on a secure computer system and on paper files. At no time is any of this information shared with any other parties, except where it is necessary to pass on information to other healthcare professionals where clinically necessary, and only then with the patient’s full knowledge and permission. As part of our duty of care we are also obliged to remind our patients when they are due to be recalled. These reminders are sent to the patient. In accordance with NHS regulations, we are obliged to store records for all patients for a minimum of 10 years, or where the patient is a child, until that person reaches the age of 25. Patients are entitled to ask for any information stored by us, and this will be supplied free of charge at any time. Once these time periods have elapsed, out of date records are disposed of appropriately.

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1. Information We Collect

We may collect and process the following data about you:

• Personal Identification Information: Name, email address, phone number, postal address, and any other information you provide when using our contact form, or sign up for newsletters.

• Technical Data: IP address, browser type and version, time zone settings, browser plug-in types, operating system, and platform.

• Usage Data: Information about how you use our website, including the pages you visit and how long you stay on them.

• Cookies: We use cookies to track your browsing preferences and improve your experience on our site. For more information on cookies, please see our Cookies Policy below.

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2. How We Use Your Data

We will use your personal data for the following purposes:

• To Process Orders: Fulfil your orders for products or services and manage payments and deliveries.

• To Communicate with You: Respond to inquiries, provide customer support, and send you information about new products or special offers (with your consent).

• To Improve Our Website: Analyse how users interact with the Site to enhance functionality and ensure that content is presented in the most effective manner. We may also use comments as testimonials to showcase or services, if left publicly as already listed publicly.

• Legal Compliance: To comply with applicable laws, regulations, and requests from law enforcement.

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3. Legal Basis for Processing

Under UK Data Protection Laws (GDPR), we rely on the following legal bases to process your personal data:

• Performance of a Contract: Processing is necessary to fulfil your order or provide the services you request.

• Legitimate Interests: Where it is in our legitimate business interests to improve our services, provide better customer support, or market relevant products.

• Consent: When you have given us explicit consent, such as subscribing to our newsletter.

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4. Data Sharing

We will never sell your personal data to third parties.

We may share your personal data with third parties in the following circumstances:

• Service Providers: We may engage third-party service providers to process your data (e.g., payment processors, delivery services).

• Legal Requirements: We may disclose your data if required by law or in response to legal requests.

• Business Transfers: In the event of a merger, sale, or restructuring, your personal data may be transferred to the new owner.

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5. International Data Transfers

Some of our third-party service providers may be located outside the UK. In such cases, we ensure that appropriate safeguards are in place to protect your personal data.

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6. Data Retention

We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements.

• Order Data: Retained for a minimum of 6 years for tax and compliance purposes.

• Marketing Data: Retained until you unsubscribe or opt out of communications.

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7. Your Rights

Under the General Data Protection Regulation (GDPR), you have several rights in relation to your personal data, including:

• Access: You have the right to request access to the personal data we hold about you.

• Rectification: You have the right to correct any inaccurate or incomplete data we hold.

• Erasure: You have the right to request the deletion of your data in certain circumstances (e.g., when it's no longer necessary for the purpose it was collected).

• Restriction: You have the right to request that we limit the processing of your data under specific conditions.

• Objection: You have the right to object to the processing of your data for direct marketing or legitimate interests.

• Portability: You have the right to request the transfer of your personal data to another data controller.

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8. Security

We take reasonable measures to protect your personal data from unauthorised access, loss, misuse, or alteration. However, please note that no transmission of data over the internet is entirely secure, and we cannot guarantee the security of your data transmitted to our site.

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9. Cookies Policy

We use cookies on our website to enhance your browsing experience. A cookie is a small text file that is placed on your device when you visit our site.

• Types of Cookies: We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted).

• Cookie Use: We use cookies to remember your preferences, to analyse how visitors use the website, and to track your behaviour for marketing purposes.

• Managing Cookies: You can disable cookies through your browser settings. However, please note that some parts of our website may not function properly if you disable cookies.

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10. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

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11. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our privacy practices. We encourage you to review this policy periodically.

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12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us via email at: admin@glassopticians.com

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This Privacy Policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.